Last updated: April 05, 2020 – This update to our Privacy Notice
is intended to comply with the European GDPR requirements.
We at Waterland by Baby Smart Ltd. (“Waterland“
“us“, “we“, or “our“)
recognize and respect the importance of maintaining the privacy of our
customers. This Privacy Notice describes the types of information we collect
from you when you visit our website and use our services (“Site” and
“Services”, respectively). This Privacy Notice also explains how we
may process, transfer, store and disclose the information collected, as well as
your ability to control certain uses of the collected information. “You” means
any adult user of the Site and/or Services, or any parent or guardian of any
minor whom you allow to use the Site and/or Services, and for whom you will be
held strictly responsible.
Baby Smart Ltd. is the data controller in respect of the
processing activities outlined in this Privacy Notice. Our registered office is
32 Eitan st, Nir Tzvi, Israel and our registration number 512844424.
“Personal Information” means any information
that refers, is related to, or is associated with an identified or identifiable
individual or as otherwise may be defined by applicable law.
Privacy Notice Key Points
The key points listed below are presented in further detail
throughout this Privacy Notice. These key points do not substitute the full
Information We Collect. When
you register your product or make a purchase on the Site, we collect
certain Personal Information provided by you, such as your name, email
address, phone number, postal address, and credit card details. If you
contact us for questions or complaints, we will collect the information
related to your inquiry. When you visit our Site, we automatically collect
your IP address and operating system and about your use of the Site.
We Use the Information We Collect. We
use the information (including Personal Information) we collect mainly to
administer and provide the Site and Services, contact you with
administrative information (including regulatory updates), contact you
with marketing offers, subject to your consent if and to the extent
required under applicable law and improve the Site and Services.
for Processing Your Personal Information. Processing your Personal Information is necessary
for the provision of the Site and Services to you. Processing for the
purposes of developing and enhancing our products and services, for
analytics and usage analysis, for fraud prevention and security to send
you marketing materials relating to our products and services and for our
recordkeeping and protection of our legal rights – are all necessary for
the purposes of legitimate interests that we pursue. We may also use your
Personal Information for other marketing purposes based upon your consent,
if and as applicable.
the Personal Information We Collect. We
may share the Personal Information we collect with our service providers
and subcontractors who assist us in the operation of the Site and Services
and process the information on our behalf and under our instructions, as
well as with our business partners and affiliates who may offer you
products and services, based on your preferences (if we have a legitimate
interest in doing so or if you indicated your desire to receive these, as
Transfer. We may use service
providers and/or subcontractors and/or cooperate with or have business
partners and affiliates located in countries other than your own and send
them your Personal Information. We will ensure to have agreements in place
with such parties ensuring the same level of privacy and data protection
as set forth in this Privacy Notice. You hereby consent to such
Rights. Subject to applicable law
and additional rights as set forth below, you may have a right to access,
update and/or delete your Personal Information and obtain a copy of the
Personal Information we have collected about you. You can change your mind
at any time about your election to receive marketing communications from
us and/or having your Personal Information processed for direct marketing
purposes. You also have the right to object at any time to processing your
personal data for marketing purposes.
of Cookies and Similar Technologies. We
You can adjust your settings to determine which cookies you do or do not
allow. Changing your settings and/or deleting existing cookies may affect
- Retention. We retain information for as long as necessary
for the purposes set forth in this Privacy Notice.
- Security. We implement industry standard measures aimed at
reducing the risks of damage and unauthorized access or use of Personal
Information, but they do not provide absolute information security.
to the Privacy Notice. We may change this Privacy Notice from time and
shall notify you of such changes.
Information We Collect
We collect information from you when you choose to use our Site
and/or Services. In order to register your product and/or receive related
Services and/or make a purchase through the Site, you will be required to
provide us with certain Personal Information. We also collect Personal
Information when you make use of the Site, request information from us, sign up
for newsletters or our email lists, complete online forms, or contact us for
any other reason.
Examples of the Personal Information that we collect from you
may include your name, email address, phone number, postal address, and credit
card details. Such Personal Information may be collected by us through the
In addition, when you use the Site, certain information may be
automatically gathered about your computer or mobile device, such as operating
system, IP address, device ID, and subject to your consent as may be required
under applicable law, (geo) location, as well as your browsing history and any
information regarding your viewing and purchase history on our Site. It is your
voluntary decision whether to provide us with any such Personal Information,
but if you refuse to provide such information, we may not be able to register
your product and/or provide you with the Services.
How We Use Your Personal
We and any of our trusted third-party subcontractors and service
providers may use the Personal Information we collect from and about you for
any of the following purposes: (1) to provide you with the Site and/or
Services; (2) to respond to your inquiries or requests, contact and communicate
with you; (3) to develop new products or services and conduct analyses to
improve our current content, products, and Services; (4) to provide you with
customized content, targeted offers, and advertising on the Site, on other
third-party sites or apps you may visit, or via e-mail; (5) to contact you with
informational newsletters and promotional materials relating to our Site and
Services and with regulatory updates regarding our product; (6) to review the
usage and operations of our Site and Services; (7) to use your data in an
aggregated, non-specific format for analytical purposes (as detailed below);
(8) to prevent fraud, protect the security of our Site and Services, and
address any problems with the Site and/or Services and (9) to provide customer
By analyzing all information we receive, including all
information concerning users, we may compile statistical information across a
variety of platforms and users (“Statistical Information”).
Statistical Information helps understand trends and customer-needs so that new
products and services can be considered and so existing products and services
can be tailored to customer desires. Statistical Information is anonymous and
aggregated and we will not link Statistical Information to any Personal
Information. We may share such Statistical Information with our partners
without restriction, on commercial terms that we can determine in our sole
We, or our service providers or subcontractors, may use
analytics tools (“Tools”), including “Google Analytics” to
collect information about the use of the Site and/or Services. Such Tools
collect information such as how often users visit the Site, what pages they
visit when they do so, and what other sites and mobile applications they used
prior to visiting the Site. The Tools may collect certain Personal Information,
and may link such Personal Information to specific information stored in our
customer database. We use the information we get from the Tools to improve our
Site and Services. Google’s ability to use and share information collected by
Google Analytics about your visits to this site is restricted by the Google
We may use your Personal Information as required or permitted by
any applicable law.
Basis for Processing Your
Processing your Personal Information is necessary for the
provision of the Site and Services to you, including responding to your
inquiries or requests, contacting and communicating with you and providing
Processing your Personal Information for third-party marketing
purposes is based upon your consent. When visiting the Site, you shall be asked
to accept the terms of this Privacy Notice, including the processing of your
Personal Information for marketing purposes. You may withdraw your consent to
receive marketing communications from us and/or having your Personal
Information processed for direct marketing purposes at any time by contacting
us as detailed in this Privacy Notice. We will process your request as soon as
reasonably possible, however it may take a few days for us to update our
records before any opt out is effective.
Processing for the purposes of developing and enhancing our
products and services, for analytics and usage analysis, for the marketing of
our products and services, for fraud prevention and security and for our
recordkeeping and protection of our legal rights – are all necessary for the
purposes of legitimate interests that we pursue.
Disclosure of Information
We may share your information, including Personal Information,
Service Providers, Affiliates, and Subcontractors
We may disclose information, including Personal Information we
collect from and/or about you, to our trusted service providers, business
partners, affiliates, subcontractors, who may use such information to: (1) help
us provide you with the Site and/or Services; (2) aid in their understanding of
how users are using our Site and Services; (3) provide to you targeted offers
and advertising on our Site and on other sites you choose to visit, subject to
your consent as may be required under applicable law.
We may use subcontractors and service providers and have
business partners and affiliates who are located in countries other than your
own and send them information we receive (including Personal Information). We
will ensure that these third parties will be subject to written agreements
ensuring the same level of privacy and data protection as set forth in this
Privacy Notice. You hereby consent to such international transfer.
We may transfer our databases containing your Personal
Information if we sell our business or part of it, including in cases of liquidation.
Information about our users, including Personal Information, may be disclosed
as part of, or during negotiations of, any merger, sale of company assets or
acquisition and shall continue being subject to the provisions of this Privacy
Law Enforcement Related
We will fully cooperate with any law enforcement authorities or
court order requesting or directing us to disclose the identity, behavior or
(digital) content and information of or related to an individual, including in
the event of any user suspected to have engaged in illegal or infringing
behavior. We may also share your Personal Information with third parties: (i)
if we believe in good faith that disclosure is appropriate to protect our
rights, property or safety (including the enforcement of this Privacy Notice);
(ii) to protect the rights, property or safety of third parties; (iii) when
required by law, regulation subpoena, court order or other law enforcement
related issues; or (iv) as is necessary to comply with any legal and/or
regulatory obligation. You can request such Personal Information as specified
herein by emailing us at [email protected]
Other Uses or Transfer of
We allow you to use our Site and Services in connection with
third-party services, sites, and/or mobile applications. If you use our Site
and/or Services with or through such third-parties, we may receive information
(including Personal Information) about you from those third parties. Please
note that when you use third-parties outside of our Site and/or Services, their
own terms and privacy policies will govern your use of those services.
How We Protect
We make efforts to follow generally accepted industry standards
to protect the Personal Information submitted to us, both during transmission
and once we receive it. However, no method of transmission over the Internet,
or method of electronic storage is 100% secure. Therefore, while we strive to
use commercially acceptable means to protect your Personal Information, we cannot
guarantee its absolute security.
If you have not disabled third party cookies (please see section
on Cookies below), and you use our Site or Services, additional third parties
may also be serving as controllers in connection with the collection of your
Personal Data. Their details and contact information are as set forth on this
How to Access and Limit
Our Use of Certain Information
You have certain rights in relation to the Personal Information
that we or our co-controllers hold about you, as detailed below. For any
requests to exercise such rights with respect to information held by our
co-controllers, please contact the applicable co-controller directly at the
information provided. We reserve the right to ask for reasonable evidence to
verify your identity before we provide you with any information and/or comply
with any of your requests, as detailed below:
of Access and Data Portability. You
have a right to know what Personal Information we collect about you and,
in some cases, to have the information communicated to you. Subject to the
limitations in applicable law, you may be entitled to obtain from us a
copy of the Personal Information you provided to us (excluding information
that we obtained from other sources) in a structured, commonly-used, and
machine-readable format, and you may have the right to (request that we)
transmit such Personal Information to another party. If you wish to
exercise this right please contact us letting us know what information in
particular you would like to receive and/or transmit. Subject to
applicable law, we may charge you with a fee. Please note that we may not
be able to provide you with all the information you request, for instance,
if the information includes Personal Information about another person.
Where we are not able to provide you with information that you have asked
for, we will endeavor to explain to you why. We will try to respond to any
request for a right of access as soon as possible.
to Correct Personal Information. Subject
to the limitations in applicable law, you may request that we update,
correct or delete inaccurate or outdated Personal Information and/or that
we suspend the use of Personal Information, the accuracy of which you may
contest, while we verify the status of that Personal Information. We will
correct your Personal Information within a reasonable time from the
receipt of your written request thereof.
of Personal Information. In
certain circumstances you have a right to have Personal Information that
we hold about you deleted. Should you wish to have any Personal
Information about you deleted, please contact us, using the contact
information specified in this Privacy Notice. Subject to applicable law,
we will delete Personal Information provided to us by a user within a
reasonable time from the receipt of a written (including via email)
request by such user to delete such collected Personal Information. We
cannot restore information once it has been deleted. Please note that to
ensure that we do not collect any further Personal Information, you should
clear our cookies from any device where you have used our Services. We may
retain certain Personal Information (including following your request to
delete) for audit and record-keeping purposes, as well as other purposes,
all as permissible and/or required under applicable law. We may also
retain your information in an anonymized form.
Marketing Opt Out. You
can change your mind at any time about your election to receive marketing
communications from us and/or having your Personal Information processed
for direct marketing purposes. If you do, please notify us by contacting
us as detailed in this Privacy Notice. We will process your request as
soon as reasonably possible, however it may take a few days for us to
update our records before any opt out is effective.
to Object. Subject to applicable
law, you may have the right to object to processing of your Personal
Information including for the purpose of direct marketing.
Authority. If you are a European
Citizen, you may have the right to submit a complaint to the relevant
supervisory data protection authority.
Subject to applicable law, we retain information as necessary
for the purposes set forth above. We may delete information from our systems,
without notice to you, once we deem it is no longer necessary for the purposes
set forth in this Privacy Notice.
Cookies and Similar
experience and to personalize the ads we serve you. A “persistent”
cookie may be used to help save your settings and customizations across visits.
Third parties through which we provide the Services and/or our business
partners may be placing and reading cookies on your browsers, or using web
beacons to collect information in the course of advertising being served on
What are Cookies?
A cookie is a small piece of text that is sent to a user’s
browser or device. The browser provides this piece of text to the device of the
originating user when this visitor returns.
“session cookie” is temporary and will remain on your device
until you leave the Site.
“persistent” cookie may be used to help save your settings and
customizations across visits. It will remain on your device for much
longer or until you delete it.
cookies are placed by us, while third-party cookies may be placed by a third
party. We use both first- and third-party cookies.
may also be collected through web beacons, which are small graphic images
(“pixel tags”), which usually work together with cookies in
order to identify users and user behavior. These may be shared with third
We may use the terms “cookies” to refer to all
technologies that we may use to store data in your browser or device or that
collect information or help us identify you in the manner described above.
example, in order to help personalize your experience and to help personalize
the ads we serve you.
The specific names and types of the cookies, web beacons, and
other similar technologies we use may change from time to time. However, the
cookies we use generally fall into one of the following categories (the type of
cookie and why we use it):
- Necessary. These cookies are necessary in order to allow the
Site to work correctly. They enable you to access the Site, move around,
and access different services, features, and tools. Examples include
remembering previous actions (e.g. entered text) when navigating back to a
page in the same session. These cookies cannot be disabled.
- Functionality. These cookies remember your settings and
preferences and the choices you make (such as language or regional
preferences) in order to help us personalize your experience and offer you
enhanced functionality and content.
- Security. These cookies can help us identify and prevent
security risks. They may be used to store your session information.
- Performance. These cookies can help us collect information to
help us understand how you use our Site, such as whether you have viewed
messages or specific pages and how long you spent on each page. This helps
us improve the performance of our Site.
- Analytics. These cookies help us learn more about which
features are popular with our users and how our Site can be improved.
- Advertising These cookies are placed in order to delivery
content, including ads relevant and meaningful to you and your interests.
They may also be used to deliver targeted advertising or to limit the
number of times you see an advertisement. This can help us track how
efficient advertising campaigns are, both for our own Services and for
How to Adjust Your
Most Web browsers are initially configured to accept cookies,
but you can change this setting so your browser either refuses all cookies or
informs you when a cookie is being sent. In addition, you are free to delete
any existing cookies at any time. Please note that some features of the
Services may function improperly when cookies are disabled or removed.
For your convenience, below are links to instructions on how to
change your cookie settings in several popular internet browsers:
By changing your device settings, you can prevent your device’s
ad identifier being used for interest-based advertising, or you can reset your
device’s ad identifier. Typically, you can find the ad identifier settings
under “privacy” or “ads” in your device’s settings,
although settings may vary from device to device.
Adjusting your preferences as described in this section herein
does not mean you will no longer receive advertisements; it only means the
advertisement you do see will be less relevant to your interests.
Third Party Cookies
Google AdWords remarketing service is provided by Google Inc.
You can opt-out of Google Analytics for Display Advertising and customize
the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads
Google also recommends installing the Google Analytics Opt-out
Browser Add-on – https://tools.google.com/dlpage/gaoptout
– for your web browser. Google Analytics Opt-out Browser Add-on
provides visitors with the ability to prevent their data from being collected
and used by Google Analytics.
For more information on the privacy practices of Google, please
visit the Google Privacy & Terms web page: http://www.google.com/intl/en/policies/privacy/
Twitter remarketing service is provided by Twitter Inc.
You can opt-out from Twitter’s interest-based ads by following
their instructions: https://support.twitter.com/articles/20170405
You can learn more about the privacy practices and policies of
Facebook remarketing service is provided by Facebook Inc.
You can learn more about interest-based advertising from
Facebook by visiting this page: https://www.facebook.com/help/164968693837950
To opt-out from Facebook’s interest-based ads follow these
instructions from Facebook: https://www.facebook.com/about/ads/#568137493302217
Facebook adheres the Self-Regulatory Principles for Online
Behavioral Advertising established by the Digital Advertising Alliance. You can
also opt-out from Facebook and other participating companies through the
Digital Advertising Alliance in the USA http://www.aboutads.info/choices/, the Digital
Advertising Alliance of Canada in Canada http://youradchoices.ca/ or
the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/, or opt-out using your
mobile device settings.
For more information on the privacy practices of Facebook,
please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation
Pinterest remarketing service is provided by Pinterest Inc.
You can opt-out from Pinterest’s interest-based ads by enabling
the “Do Not Track” functionality of your web browser or by following
Pinterest instructions: http://help.pinterest.com/en/articles/personalization-and-data
You can learn more about the privacy practices and policies of
All use of third-party applications or services is at your own
risk and subject to such third party’s privacy policies.
Subject to your consent and applicable law, we may send you
e-mail or other messages and/or a newsletter about us or our Services. You may
remove your Personal Information from our mailing list and stop receiving
future communication from us by following the UNSUBSCRIBE link located at the
bottom of each communication or by emailing us at [email protected].
You will also be given
the opportunity to unsubscribe from commercial messages in any such e-mail or
message we send. Please note that we reserve the right to send you
service-related communications, including service announcements and administrative
messages relating to your account, without offering you the opportunity to opt
out of receiving them.
We do not knowingly collect personally-identifiable information
from children under the age of sixteen (16). In the event that you become aware
that an individual under the age of sixteen (16) has enrolled without parental
permission, please advise us immediately.
When visiting this Site, you shall be asked to accept the terms
of this Privacy Notice. If you do not agree with the terms hereof, please do
not use the Site. We may update this Privacy Notice from time to time in which
case, we shall notify you of such changes. We will post the updated Privacy
Notice on this page. Please come back to this page every now and then to make
sure you are familiar with the latest version. Any new Privacy Notice will be
effective from the date it is accepted by you.
Comments and Questions
or if you wish for us to amend or delete your Personal Information, please
contact us at [email protected]